Vegeta at Times Square

Vegeta, Europe’s No. 1 food seasoning* and one of the most recognized Croatian brands, has recently shined on the legendary Times Square in New York – the world’s advertising hub and a stage for leading global brands.

This activation further confirms the global strength and recognition of Vegeta, a brand that has, for more than 65 years, been an essential part of kitchens around the world. Vegeta’s presence on Times Square symbolically reflects its position as a brand that connects flavors, cultures, and generations, proudly carrying Croatian quality onto the international stage.

*The stated claim and calculations are based on NIQ retail panel data from thirty (30) European countries, according to which Vegeta is the leading brand by volume sales in the category of dehydrated (dry) food seasonings for the 12-month period ending in November 2024, at the total retail market level in accordance with local definitions (copyright © 2024, Nielsen Consumer LLC, all rights reserved).“