the taste that keeps on winning

65

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years ago it was sent out into the world From Koprivnica. With a taste that transcends borders, Vegeta found its place on kitchen shelves across five continents. With Vegeta, you eat better and cook better, year after year.

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1959
1971
1974
1994
2000
2005/2006
2010
2013
2017
2018
2021

1959

Vegeta is born

Thanks to its creator Zlata Bartl, this unique blend of vegetables and spices called Vegeta 40 came out of Podravka's factory and became indispensable in the kitchen.

1971

An Iconic Renaming

Universally known Vegeta 40 changes its name to just Vegeta. The name we know it by today.

1974

Its Own Cooking Show

"Little Secrets of Great Chefs", the first culinary show in this region, was brought to the small screen by Vegeta. The famous duo Oliver Mlakar and Stevo Karapandža spread the joy of cooking in homes across the country, and the show ran for more than two decades.

1994

Vegeta in New Packaging

The favorite seasoning blend jumped into a different outfit and changed its look completely.

2000

Vegeta Twist

Vegeta starts to expand its assortment and fills the shelves in the stores with special seasoning blends dancing to the rhythm of Vegeta Twist.

2005/2006

New players

New products are launched – Vegeta Mediteran and Vegeta Pikant.

2010

Presenting Vegeta Natur

A true trendsetter, Vegeta introduces Vegeta Natur Universal – a new jewel in the crown of Podravka's products that brings an excellent natural taste to dishes.

2013

Marinade in a Bag

Liquid marinades dive into a new packaging – a practical bag.

2017

New Vegeta Maestro Spices as Inspiration

With the introduction of Maestro Monospices, Vegeta brings a unique and exciting taste of inspiration to every dish.

2018

New and Even Better Vegeta Natur

Vegeta Natur brings the scents and tastes of nature to your plate. Improved and prepared according to Mother Nature's recipe.

2021

Welcome Vegeta BIO!

Vegeta BIO contains only organically grown vegetables. It’s intended for everyone who pays special attention to well-being, quality of life, and product sustainability.

A Packet of History

Take a peek into the history of your favorite seasoning through space, time and people.

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